Outdoor Advertising

Outdoor Media

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Out-of-Home Advertising

Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes.

The aim of every business venture is to maximize profit. In pursuit of this goal, most companies strive to sell their products and services as well as increase their clientele base. It is imperative to note that sales are a by-product of the level of awareness a brand has garnered within the market. Most times, consumers patronize brands that they know or come across often via various forms of advertisement (TV, radio, billboards, digital e.t.c).

Out-of-home media advertising is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). OOH advertising formats fall into six main categories: billboards, street, roads, highways, transit, and alternative. This various format of outdoor advertising are discussed below as they pertain to the activities carried out in Nationwide Advertising Limited.

Billboards

A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing witty slogans and distinctive visuals, billboards are highly visible in the top designated market areas.

The largest ordinary-sized billboards are located primarily on major highways, expressways or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.

The major type of billboards offered by Nationwide Advertising Limited are: 48 Sheet (Super), 96 Sheet, Roof top, Wall drape, Unipole (Non Spectacular), Unipole (Spectacular), A1, Lamp poles, Directional Code of Advert (Ordinary Eye Catcher), Directional Code of Advert (Spectacular Eye Catcher), Ultra Wave, Directional Sign and Any Special Form of Advert.

One of Nationwide Advertising Limited Billboards

Street, Roads and Highways Ads

Street advertising, which has also come to be known as, or called ‘out of home’ (OOH) advertising, is a broad term used to describes any kind of marketing campaign that uses advertising techniques to reach consumers when they are outside, away from their home. Street advertising can be accomplished virtually in any outdoor place, such as promotional paraphernalia at sporting events and musical concerts, billboards throughout cities, or simple signs outside on the street. Outdoor advertising can be compared to broadcasting methods, because both represent a type of mass-market medium, meaning that the intention of both are to reach a large, undifferentiated segment of the population (consumers) with indistinct and varied backgrounds. Street advertising is best utilized through broad message advertising mediums, as well as branding and support campaigns. Basically, Street Advertising is also may sometimes be called either Road or Highway Advertising depending on if the advertisement is placed in a Street, Road or a Highway.

Transit and Alternative Advertising

Transit advertising is advertising placed in or on modes of public transportation or in public transportation areas. Using this method of advertising, ads can be placed anywhere from on the sides of buses, trains and taxis, to inside subway cars, inside bus stations and near train or bus platforms. The main purpose of transit advertising is to reach riders and acquaint them with your brand.

Transit advertising is important because it can provide high visibility for your product on a daily basis. Also, your audience may not necessarily be able to ignore your ads as they would, for example, by fast-forwarding through a television commercial or radio advertisement, or flipping past a magazine ad. Many times, it may be hard for a person to ignore an ad they are sitting across from on a train or bus, simply because it's in their direct line of view. Also, transit advertising guarantees your small business a varied audience by age and income. Other alternative form of advertising is the subsequent introduction of digital technology into all the various forms of advertisement discussed above.

One of Nationwide's Street Advertising A1 Billboards
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