Media Relation

Relations With The Media

Working with the media to Inform the Public of an Organizational Policies and Offers in a Consistent and Credible Manner

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Media Relation

Media Relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media. The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising. Nationwide Agency helps its clients in the buying of media spaces, slots etc. in all the various mediums of communication. We help in integrating a company’s message with media outlets. We have what it takes to connect with the right medium daily to promote your company. One of Nationwide's goals is to establish and maintain solid and ethical relationships with media for accurate, balanced, timely information release. Marketing and advertising are powerful tools for any corporation, allowing business leaders to spread the word about valuable products and services to a broad audience. Without a public relations firm providing media relations, though, these marketing efforts may fall flat. Media relations is an integral part of any business, allowing professionals to distribute company news and product updates through traditional news outlets and popular social media channels. Because of their role in the marketplace, these outlets are regarded as credible sources of information, earning the trust of consumers.

Media Relation

We believe that relationships are enhanced when our public relations professionals conduct research to become familiar with what media organizations cover. It is through the outcome gotten from this research that enables us to select the best media channel that can adequately and effectively handle your organizational publicity and campaign. Moreover, the audience that the particular media channel reaches and the audience that your organization intends to reach is one of the key factors we consider before selecting any media channel to handle your organization publicity and/or campaign. We get to know and establish different level of relationships with the various media outlets by undergoing some procedures which are listed below.

  • We research the media.
  • We read their Articles/Publications/Posts.
  • We get to Know their beat.
  • We get to Know their audience.
The different types of media outlet we interact with are:
  • Newspapers
  • Wire services/news syndicates
  • Magazines
  • Radio
  • Television
  • Company web pages
  • Blogs
  • Chat rooms
  • Podcasts
  • Social Media
  • Videocasts

Vision Statement :
We aim to build and establish a business empire “Nationwide” with a culture of excellence in collaboration with like-minded customers.
Mission Statement :
Every client’s endpoint is about success but we go an inch further…we make it golden.
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Some Official Holidays
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